The end of lads’ mags?

No relation

No relation

Does the news that Maxim is to close herald the end of lads’ mags? This is how The Guardian sees it.

It’s likely that there’ll be more closures in the market sector (well, that’s true of all print sectors) but the brands will continue online. This is ironic as it was probably the ‘nipple count’ on the Internet that led to the decline of lads magazine. See pp206-14 of Image & Rep (2e).

The book argues that sexism in the media is as great as it was in the ’70s, before the second wave of feminism highlighted the ridiculous way women were treated. The only difference now is that ‘women as sex objects’ are portrayed as self-expression on their part.

Editor of the original Loaded (the seminal lads’ mag), James Brown, has an interesting take on Maxim‘s demise in the Observer.


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